Why?

  • The profound meaning of DUDUUM is:

    We pursue and realize the principles of freedom, equity and brotherhood, generating a new humanity that evolves together, taking each other to hear.

  • which it intends to spread around the world

    through the pure cocoa drink, tool and symbol of a new era in which we recognize ourselves as interdependent - UBUNTU: "I am because you are".

Gratitude to our LIGHTHOUSES

In realizing our mission, we have been walking for years alongside figures who inspire and nourish the awareness of who we are, who we want to become and the consequences of our actions. These people are:
- Otto Scharmer and Theory U
- Marco Guzzi and the Darsi Pace movement