DUDUUM uses a particular sensorial experience - a drink made of pure cocoa mass and water - to STIMULATE THE DEVELOPMENT OF OUR INNER QUALITIES AND THE RECONNECTION WITH OUR ❤️, to ACTIVATE NEW THOUGHTS AND MORE CONSCIOUS AND FELICITATING BEHAVIORS.

  • The profound meaning of DUDUUM is:

    We pursue and realize the principles of freedom, equity and brotherhood, generating a new humanity that evolves together, taking each other to hear.

  • which it intends to spread around the world

    through the pure cocoa drink, instrument and symbol of a new era in which we recognize ourselves as interdependent - UBUNTU: "I am because you are".

Duduum is the first private social enterprise in Canton Ticino (Switzerland).We chose to establish ourselves as a limited liability company because, in our view, it is the “for-profit world” that has the responsibility to overcome the current form of capitalism by creating a “Business with Heart.” How? Being a microenterprise, we have written in the bylaws that profits cannot be taken out. They will have to be partly reinvested in the enterprise itself to grow organically, partly for co-created projects aimed at improving the living conditions of the cocoa farmers with whom we collaborate, and partly to enable us to promote initiatives that stimulate awareness for free.

Gratitude to our LIGHTHOUSES

In realizing our mission, we have been walking for years alongside figures who inspire and nourish the awareness of who we are, who we want to become and the consequences of our actions. These people are:
-
Otto Scharmer and Theory U
-
Marco Guzzi and the Darsi Pace movement