DUDUUM uses a particular sensorial experience - a drink made of pure cocoa mass and water - to STIMULATE THE DEVELOPMENT OF OUR INNER QUALITIES AND THE RECONNECTION WITH OUR ❤️, to ACTIVATE NEW THOUGHTS AND MORE CONSCIOUS AND FELICITATING BEHAVIORS.
Why DUDUUM?
-
The profound meaning of DUDUUM is:
We pursue and realize the principles of freedom, equity and brotherhood, generating a new humanity that evolves together, taking each other to hear.
-
which it intends to spread around the world
through the pure cocoa drink, instrument and symbol of a new era in which we recognize ourselves as interdependent - UBUNTU: "I am because you are".
Duduum is the first private social enterprise in Canton Ticino (Switzerland).We chose to establish ourselves as a limited liability company because, in our view, it is the “for-profit world” that has the responsibility to overcome the current form of capitalism by creating a “Business with Heart.” How? Being a microenterprise, we have written in the bylaws that profits cannot be taken out. They will have to be partly reinvested in the enterprise itself to grow organically, partly for co-created projects aimed at improving the living conditions of the cocoa farmers with whom we collaborate, and partly to enable us to promote initiatives that stimulate awareness for free.